Courses

Corporate Communication Graduate Courses

Course Number, Title, and Credit Hours
 
Typical Instructor
 
Course Description
         
COMM 5000, Communication Research Methods (3) [online]  
Drs. Yuning Zhang & James Parker
  A study of communication qualitative and quantitative research methods. Prerequisite: Admission to the M. A. in Communication Program.Click here to view class syllabus.
COMM 5001, Proseminar in Communication (1) [online]  
Dr. Frank Parcells
  Overview of functions, processes, strategies, tools, and effects of communication. Introduces students to fields of research methods, marketing communication, advertising, public relations, sales, print-broadcast and electronic media, and to the theories governing the study of those fields. Prerequisite: Admission to the M. A. in Communication Program.Click here to view class syllabus.
COMM 5020, Organizational Communication (3) [online]  
Dr. Patrick Jablonski
  Emphasis is placed on the philosophical and practical aspects of organizational communication theories. Topic areas include organization communication theories, the identification of communication problems, the application of research methods, ethical and cultural issues in a changing organizational environment, internal communication and public communication practices and conflict resolution.Click here to view class syllabus.
COMM 5030, Applied Communication Theory (3) [online]   Dr. Christina Hicks-Goldston   The communication process is approached from a behavioral point-of-view exploring a combination of modern communication theories and their application in dyadic, small group, and mass communication interaction. Prerequisite: Admission to the M. A. in Communication Program.Click here to view class syllabus.
COMM 5050, Public Relations (3) [online]  
Dr. Pamela Gray
  A counseling, advising and management perspective serves as the basis for exploring the profession of public relations. Students review case studies, develop strategies, prepare tactics, and evaluation internal and external communication for a variety of publics and organizations.Click here to view class syllabus.
COMM 5060, Communication and Public Opinion (3) [online]  
Dr. Yuning Zhang
  The purpose of this course is to provide an overview of the concept of "public opinion" and to explore the relationships between communication and public opinion. An important normative goal is to explore ways to allow media messages to contribute to a healthy civic life rather than detract from it. Click here to view class syllabus.
COMM 5070,, Corporate Communication Management (3) [online]  
Dr. Frank Parcells
  A exploration of corporate communication business, management, and communication responsibilities as well as a study of the role social responsibility plays in corporate America today. Click here to view class syllabus. 
COMM 5100, Marketing Communication Strategies (3) [online]  
Drs. Christine Helsel and Frank Parcells
  An exploration of direct marketing, sales promotion and branding through the application of advertising, persuasion, and mass media concepts and principles of preparation and analysis of communication campaigns, case studies, programs, projects, and special events. Click here to view class syllabus.
COMM 5110, Leadership and Communication (3) [online]  
Drs. Mike Gotcher, Frank Parcells, and Jim Parker
  A focus on leadership as a function of communication behavior. Through discussion, cases and exercises, participants explore effective communication strategies within an organizational setting. Team leadership skills, rhetorical sensitivity, charisma, and practical suggestions for improving leadership effectiveness are covered in this course. Click here to view class syllabus.
COMM 5115, Sports Broadcasting Direction and Criticism (3) [on campus only]  
Mr. John Moseley
  An experience in production, direction, and editing of live sports events is offered. Students learn theoretical and practical skills associated with camera operation, digital switching, instant video replay, floor direction, and digital editing. Click here to view class syllabus.
COMM 5150, Advertising Strategies (3) [online]  
Dr. Frank Parcells
 

Advertising theory and practice are considered as well as reviewing of application of theory to advertising, promotion, and media selection strategies. Required is the development of an advertising plan, media selection rationales, evaluation of selected campaigns, and the use of advertising media research techniques. Click here to view class syllabus.

COMM 5210, e-Communication Strategies (3) [online]  
Dr. Frank Parcells
  A survey of critical issues in management communication, promotional strategies, public relations and marketing communication in the context of electronic marketplaces and virtual communities. Click here to view class syllabus.
COMM 5300, Consumer and Audience Behavior (3) [online]  
Dr. Carmen Reagan
  Understanding the behaviors of consumers and audiences in response to persuasive messages. Includes discussion of persuasive and psychological theories and their application to marketing problems of issue management. Click here to view class syllabus.
COMM 5350, Media Management (3) [online]  
Drs. Pam Gray and Frank Parcells
  Legal, social, management, programming and sales aspects of electronic media management are presented. Click here to view class syllabus.
COMM 5400, Politics and Mass Media (3) [online]  
Dr. Yuning Zhang
  Media's role in U. S. politics: influence of mass media on political opinions, on elections, on political participants and on public policy; and how political participants help shape the messages sent out by mass media. Click here to view class syllabus.
COMM 5410, Web Design and Criticism (3) [on campus only]  
Drs. Frank Parcells and James Parker
  In today's changing electronic environment, the communication professional needs to have the necessary skills for web design construction and evaluation. Adobe Dreamweaver, Photoshop, and Fireworks are used to develop functional web sites. On the theoretical level, censorship, e-commerce, ethics, and advertising are web site criticism are explored. Click here to view class syllabus.
COMM 5500, Electronic News Gathering (3) [on campus only based on demand]  
Mr. John Moseley
  An advanced production course in which students create a designated variety of video projects which may involve field production and electronic news gathering, studio production, scheduling, shooting, editing, and evaluation of their own projects. Click here to view class syllabus.
COMM 5555, Independent Research (3)  
Graduate Faculty
  Directed research in an area of special interest to the student which is not already a major part of an existing course. Students enrolling in this course must submit a written project proposal to the instructor before enrolling in this class. Enrollment in this class will be accepted only after the instructor approves the proposal.
COMM 5600, Integrated Corporate Communication (3) [online]  
Drs. Margaret Duffy and Frank Parcells
  Important integrated corporate communication areas such as internal communication, advertising, PR, sales promotion, direct marketing and new technologies and how these approaches work together to achieve organization objectives. Prerequisite: Admission to the M. A. in Communication Program. Click here to view class syllabus.
COMM 5650, Communication Law (3) [online]   Dr. David von Palko   An in-depth examination of to the legal impact of new technologies on mass media involving lecture, discussion, extensive reading and writing assignments. Prerequisite: Admission to the M. A. in Communication Program. Click here to view class syllabus.
COMM 5710, Ethics in a Changing Environment (3) [online]  
Drs. Mike Gotcher and Frank Parcells
  An exploration of ethical challenges within the context of new technologies and media. Topics covered include codes of ethics, forces that affect ethical decision making, and media responsibility. Click here to view class syllabus.
COMM 5730, Web Content Maintenance and Management (3) [online]  
Drs. Frank Parcells and James Parker
  Students develop a team approach to the techniques and creating and publishing websites and then manage and maintain the web and electronic content for an organization's site. Course includes Internet research projects, website strategic management plans, Internet management and content development, and procedures and policies for site maintenance. Click here to view class syllabus.
COMM 5750, Feature Writing (3) [online]  
Dr. Melony Shemberger
  Workshop designed to give instruction and practice in writing feature articles for newspapers, trade journals, and magazines. Click here to view class syllabus.
COMM 5800, Persuasion and Social Change(3) [online]  
Dr. Patrick Jablonski
  A study of persuasive theories and their application to the development of social and cultural issues. Click here to view class syllabus.
COMM 5810, Race, Gender and Mass Media (3) [online]  
Dr. Yvonne Prather
  Examination of current and historical portrayals of ethnic minorities and men and women in the news media, entertainment and advertising; discussion of research into the influence of these portrayals on audience attitudes. Click here to view class syllabus.
COMM 5920, Economics of the Mass Media (3) [online]  
Dr. Frank Parcells
  A study of economics of mass media including the overall financial impact of the media on our economy, society, and technology. Click here to view class syllabus.